Savage X Fenty by Rihanna

Savage X Fenty Is Changing the Lingerie Game — Here’s How

Rihanna’s Savage x Fenty line is quickly gaining a reputation as one of the best places to buy lingerie. The collection offers a wide range of styles, sizes, and colors, making it easy to find the perfect piece no matter what your taste or budget. But what really sets Savage x Fenty apart from other brands is its focus on inclusivity and body positivity. In a market that has long been dominated by Victoria’s Secret, Savage x Fenty is proving that lingerie can be sexy, stylish, and inclusive. Here’s a closer look at how this game-changing brand is changing the lingerie industry for the better.

A Focus on Inclusivity

One of the things that makes Savage x Fenty so special is its commitment to inclusivity. The brand offers lingerie in a wide range of sizes, from XS to 3XL. This size range is particularly important given that the average American woman wears a size 14/16. What’s more, Savage x Fenty also offers a variety of styles to suit all types of bodies, including plus-size, petite, and tall. No matter what your size or shape, you’ll be able to find something that makes you feel confident and beautiful.

In addition to offering a wide range of sizes, Savage x Fenty also celebrates diversity in its advertising campaigns. The brand regularly features models of all shapes, sizes, colors, and ethnicities in its ads and social media posts. This representation is important because it sends the message that all women are deserving of beautiful lingerie—regardless of their size or appearance.

Body Positivity Above All Else

In addition to being inclusive, Savage x Fenty is also unapologetically body positive. The brand celebrates all types of bodies and encourages women to love themselves just as they are. This body-positive approach is reflected in both the advertising campaigns and the design of the garments themselves. For example, many of the pieces are designed to accentuate curves and highlight natural features like cleavage—rather than hiding them away. This celebration of natural beauty is something that we don’t see enough of in the fashion industry—and it’s one of the things that makes Savage x Fenty so special.


If you’re looking for lingerie that’s sexy, stylish, and inclusive, look no further than Savage x Fenty. This game-changing brand offers a wide range of sizes, styles, and colors—making it easy to find the perfect piece no matter what your taste or budget. What’s more, Savage x Fenty is committed to inclusivity and body positivity—two things that are sorely lacking in the fashion industry. So if you’re tired of feeling left out by traditional lingerie brands, give Savage x Fenty a try—you won’t be disappointed!

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